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Path to Purchase Institute (P2PI) | |
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| The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms the Institute engages, informs and empowers its members and the industry at large. The Institute's mission: To foster best practices and a deeper understanding of all marketing efforts and touchpoints that influence and culminate in purchase decisions in-store and online. | ||||||||||
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